Websites
Disney Consumer Products Portal (password protected — samples available on request)
Disney Consumer Products Licensee Extranet (password protected — samples available on request)
Affiliate Classroom (password protected — samples available on request)
PPC Classroom (password protected — samples available on request)
Kellogg Careers
Disney Healthy Kids
Blogs
Affiliate Classroom Blog – I contributed and provided editorial oversight to the Affiliate Classroom blog from May 2009 through April 2010.
Motor City Sports Blog
Interactive Samples
Audio and Multimedia Systems Interactive Module
The challenge behind this project was to make auto manufacturers aware of Visteon’s market research and electronics product expertise. Visteon could help them provide consumers with a wider variety of audio and electronic systems in their vehicles. By providing more kinds of systems, Visteon could help manufacturers reach a wider variety of consumers.
Integration Management Interactive Module
By raising awareness of Visteon’s contributions to three award-winning vehicles by General Motors, Ford and Hyundai, this module helped drive several large sales opportunities with new customers while affirming the strength of relationships with current customers.
Visteon Expertise Vehicle
Designed for use by the Visteon public affairs team, this module provided a one-stop, high-level overview of Visteon’s key technologies and capabilities. When launched, it also became a calling card for Visteon’s sales teams and executives.
Video Marketing
BLOC28 by Disney – The intent behind BLOC 28 was to reinterpret the Disney brand for an ultra-hip audience. Posting this video on YouTube allowed that audience to find out about the project organically.
Kirstie Kelly for Disney’s Fairytale Weddings – This was another halo marketing project at Disney. Interest in the video, and the product line, grew exponentially over time.
Web Articles
check out my Scribd account for access to writing samples and web articles.
