Jeff Greer, Detroit, MIThroughout my 17-year career, I’ve been a leader in the room, helping teams answer difficult questions about what customers need and want from content.

My hybrid skill set includes editorial and product content strategy, customer experience, and search engine optimization. I’m known for bringing empathy toward customers, an uncanny ability to organize large-scale websites and the people behind them, and editorial precision to every one of my projects.

In addition, I’m adept at coaching writers and editors. I help them break through jargon and cliches, showing them how to shape a brand’s voice and style in a way that creates memorable stories.

And I’ve delivered this content in a manner that helps sites rank highly in the search engines. By understanding customer needs and matching them with search engine optimization best practices, my work raises a brand’s digital profile and connects customers to the exact information they need.